How to Integrate Constant Contact with WordPress, Shopify, or Wix

If you run a website, one of your most valuable assets is your email list. Unlike social media followers, an email list is a direct line of communication to your audience that you own and control. To build and manage this list effectively, you need a powerful email marketing service, and Constant Contact is one of the best in the business.

But how do you get subscribers from your website into your Constant Contact account? The answer is integration. By connecting your website directly to your email marketing platform, you can automate list growth, nurture leads, and drive sales seamlessly.

This guide will walk you through the step-by-step process of integrating Constant Contact with three of the most popular website platforms: WordPress, Shopify, and Wix.

Why Integrate Constant Contact with Your Website?

Constant Contact is a digital and email marketing platform designed to help small businesses grow. Integrating it with your website unlocks a suite of powerful tools and benefits:

• Automated Lead Capture: Automatically add new subscribers from your website's contact forms, newsletter signups, and pop-ups directly to your Constant Contact lists. No more manual data entry.
• Powerful Email Automation: Set up automated welcome emails for new subscribers, create drip campaigns to nurture leads, or send abandoned cart reminders to Shopify customers to recover lost sales.
• Audience Segmentation: Tag and segment contacts based on how they signed up. This allows you to send highly targeted and relevant emails, boosting engagement and conversions.
• Data Synchronization: Keep your customer data in sync between your e-commerce platform (like Shopify) and your email marketing tool, ensuring you always have up-to-date information.
• Professional Forms: Create beautiful, on-brand signup forms that are optimized for conversions and embed them anywhere on your site.

How to Integrate Constant Contact with WordPress

WordPress is the world's most popular content management system, and integrating it with Constant Contact is straightforward thanks to the official plugin.

Method 1: Using the Official "Constant Contact Forms" Plugin

This is the easiest and most recommended method for WordPress users.

1. Log in to Your WordPress Dashboard: Navigate to your site's admin area (usually yourwebsite.com/wp-admin).
2. Install the Plugin: From the left-hand menu, go to Plugins > Add New.
3. Search for the Plugin: In the search bar, type "Constant Contact Forms." The official plugin by Constant Contact should be the first result.
   [Suggest placing a screenshot of the WordPress plugin search results here.]
4. Install and Activate: Click "Install Now" and then "Activate."
5. Connect Your Account: Once activated, a new "Contact Forms" item will appear in your dashboard menu. Click on it. You will see a prompt to connect your account. Click the "Connect your account" button.
6. Authorize the Connection: A pop-up window will ask you to log in to your Constant Contact account. Enter your credentials and grant the plugin permission to access your account.
7. Create a Form: After connecting, you'll be taken to the form builder. Click "Add New Form." You can customize the form fields, button text, and design. Crucially, you must select the Constant Contact list where you want new subscribers to be added.
   [Suggest placing a screenshot of the form builder interface here.]
8. Get the Shortcode: Once you save your form, the plugin will generate a unique shortcode, which will look something like [ctct-form-id "1"]. Copy this shortcode.
9. Embed the Form: Go to any page, post, or widget area where you want the form to appear. In the WordPress editor, paste the shortcode directly into a "Shortcode" block or the text editor.
10. Publish: Save your changes. Your new Constant Contact signup form is now live on your WordPress site!

Method 2: Embedding a Form Manually

If you prefer not to use a plugin, you can embed a form using HTML code directly from Constant Contact.

1. Log in to your Constant Contact account.
2. Navigate to Sign-up Forms > Create sign-up form.
3. Choose the "Inline" form type. Customize its design and select the email list.
4. Click "Activate & Publish" to get the universal HTML code.
5. In your WordPress dashboard, edit the page or post where you want the form.
6. Add an "HTML" block and paste the code you copied from Constant Contact.
7. Save and publish your page.

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How to Integrate Constant Contact with Shopify

For e-commerce stores built on Shopify, the integration focuses on capturing customers and leveraging purchase data for marketing automation.

Using the Official Shopify App

1. Log in to Your Shopify Admin: Go to your Shopify store's dashboard.
2. Go to the App Store: In the left-hand menu, click on Apps. Then, click the "Visit the Shopify App Store" button.
3. Find the App: Search for "Constant Contact" and select the official app.
4. Add and Install: Click "Add app" and follow the prompts to approve the installation and necessary permissions.
5. Connect Your Account: You will be redirected to a setup page. Click the button to connect your Constant Contact account and log in to authorize the connection.
   [Suggest placing a screenshot of the Shopify app connection screen here.]
6. Configure Sync Settings: The app will allow you to configure what data you want to sync. You can choose to sync all customers or only those who have explicitly opted-in to receive marketing.
7. Data Sync: The app will begin syncing your existing Shopify customers and their data (like purchase history) into a dedicated "Shopify Customers" list in Constant Contact. This is incredibly powerful for segmenting your audience and sending targeted promotions.
8. Enable Abandoned Cart Emails: Within the Constant Contact app settings in Shopify, you can enable and customize a series of automated emails to send to customers who abandon their shopping carts, helping you recover potentially lost revenue.

Best Practices for Shopify

• Ensure the "Accepts Marketing" checkbox on your Shopify checkout page is visible and clear.
• Use the synced purchase data in Constant Contact to create segments like "VIP Customers," "First-Time Buyers," or "Inactive Customers."

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How to Integrate Constant Contact with Wix

Wix users can also easily integrate Constant Contact using an app from the Wix App Market or by embedding HTML code.

Method 1: Using the "Constant Contact Form" App

1. Open Your Wix Editor: Log in to your Wix account and open the editor for your site.
2. Go to the Wix App Market: On the left-side menu, click the "Add Apps" icon (four squares).
3. Search for the App: In the App Market, search for "Constant Contact Form."
4. Add to Site: Select the app and click the "Add to Site" button. Grant the required permissions.
5. Connect Your Account: A new form will be placed on your page. Click on it and choose "Settings." You will see a button to "Connect Account." Click it and log in to your Constant Contact account to authorize the connection.
   [Suggest placing a screenshot of the Wix app settings panel here.]
6. Customize the Form: In the settings panel, you can choose which Constant Contact list to add subscribers to, customize the form fields, change the design, and edit the submission success message.
7. Position and Publish: Drag the form to your desired location on the page and publish your site.

Method 2: Using an HTML Embed

This method is useful if you want to use a form style created directly within Constant Contact.

1. Follow steps 1-4 from the "WordPress Manual Embed" section above to generate your form's HTML code in Constant Contact.
2. In the Wix Editor, click the "+" (Add) button on the left menu.
3. Go to Embed > Embed a Widget.
4. Click "Enter Code" and paste the HTML code from Constant Contact.
5. Resize and position the HTML iFrame box on your page as needed.

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Maximizing Your Integration and Staying Compliant

Setting up the form is just the first step. Follow these tips to maximize results and ensure you're following the rules.

• Enable Double Opt-In: In your Constant Contact settings, enable double opt-in. This sends a confirmation email to new subscribers, ensuring they really want to be on your list. This builds a higher-quality list and improves your email deliverability.
• Be Compliant with Regulations (GDPR, CAN-SPAM):
  • Get Explicit Consent: Never add anyone to your list without their clear permission.
  • Be Transparent: Clearly state what users are signing up for.
  • Include an Unsubscribe Link: Every email must have a clear and easy-to-find unsubscribe link. Constant Contact does this automatically.
  • Add Your Physical Address: The CAN-SPAM Act requires a valid physical postal address in the footer of every marketing email.
• Create a Welcome Email: Set up an automated welcome email in Constant Contact to greet new subscribers immediately. This is your chance to make a great first impression, deliver a promised lead magnet (like a discount or guide), and set expectations.

Conclusion

Integrating Constant Contact with your WordPress, Shopify, or Wix website is a foundational step in building a professional, automated email marketing strategy. By closing the gap between your website and your email list, you can capture more leads, build stronger customer relationships, and ultimately drive more growth for your business.

Ready to supercharge your email marketing? Get started with Constant Contact and see how easy it is to connect with your audience. Click here to start your free trial and begin building your list today!

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Frequently Asked Questions (FAQ)

Q1: My form isn't adding subscribers to my Constant Contact list. What's wrong?
A: First, check that your account is properly connected in the plugin or app settings. Second, ensure you have selected the correct email list for that specific form. Finally, clear any caching on your website (and in your browser) and try again. If you have double opt-in enabled, remind the user to check their spam folder for the confirmation email.

Q2: Can I sync existing customers from Shopify or WordPress to Constant Contact?
A: Yes. The official Shopify app has a feature to sync your existing customer database. For WordPress, there is no direct sync for existing users in the forms plugin. You would need to export your WordPress users as a CSV file and manually import them into Constant Contact, ensuring you have documented permission to email them.

Q3: The Constant Contact form design doesn't match my website. How can I fix this?
A: The official plugins and apps offer basic design customization (colors, fonts, etc.). For full control, your best option is to create the form within Constant Contact, get the HTML embed code, and use custom CSS on your website to style it. This is a more advanced technique but offers complete design freedom.

Q4: Do I need a paid Constant Contact plan to integrate?
A: You can set up and test the integration with a Constant Contact free trial. To access premium features like advanced automation (e.g., abandoned cart series) and send emails to a larger audience, you will need to upgrade to a paid plan.